About Us

vision & mission
The Evolution of Avert Food Safety Advisors

Dishwasher to Black Belt

Avert Food Safety Advisors founder, Matthew McClure, says his career in food safety started at ground zero - as the dishwasher in a restaurant. He then worked his way through college as a line cook, achieving the position of Executive Chef before earning his Bachelor of Applied Science in Microbiology.

To be successful in food safety you need a passion for food and an in-depth understanding of biology. However, McClure quickly realized an organization’s bottom line is always the key to success. That's why he went on to earn his MBA in Finance. Armed with experience and education, McClure further developed his leadership philosophy by earning the certification of Six Sigma Black Belt.

When asked how his career path has influenced his vision for Avert Food Safety Advisors McClure said, “I think you have to mix a high level of education with a long track record of industry experience before you can help clients solve their problems.” He added, “I recognized the need for business savvy food safety professionals in the burgeoning cannabis manufacturing industry. And as in every other sector of commercial food and dietary supplement manufacturing, those producers who pay attention to details succeed while those who don't tend to fail."


What we do

Since 2016 Avert’s food safety advisors have developed food safety and quality management systems for household name commercial food brands and dietary supplement manufacturers.
Meet Owner & CEO


Matthew McClure brings over 20 years of experience in the food safety industry to AVERT Food Safety Advisors. With a Bachelor of Applied Science in Microbiology and an MBA in Finance, McClure’s knowledge spans many areas including FDA food processing facilities, USDA meat and poultry plants, dietary supplement manufacturers, retail, cannabis manufacturing, and food service operations. As CEO, McClure provides sound strategies that instill cost-effective methods for building robust food safety, operational and quality assurance programs tailored for each of AVERT’s customers. Whether it be national brands, casinos/resorts, non-profits, food manufacturers or hospitals, McClure’s experience and passion for food safety drives transformational change to food safety programs proven to increase the bottom line.

Matthew McClure’s accolades & certifications include:


  • Bachelor of Applied Science (BASc), Microbiology
  • Master of Business Administration – MBA, Finance


  • Six Sigma Champion Certified
  • Six Sigma Lean Black Belt Professional
  • Nevada Food Safety Task Force, Manufacturing Chairperson, Board of Directors (2019)
  • Lead Instructor Hazard Analysis Critical Control Point (HACCP), International HACCP Alliance
  • Lead Instructor Preventive Controls for Human Food, Food Safety Preventive Controls Alliance (FSPCA)
  • Lead Instructor Intentional Adulteration & Vulnerability Assessments, Food Safety Preventive Controls Alliance (FSPCA)
  • Lead Auditor/QMS Auditor ISO 9001:2015, CQI/IRCA
  • Certified Professional in Food Safety, National Environmental Health Association (NEHA)
  • Registered Food Safety Instructor, National Environmental Health Association (NEHA)
  • Certified Instructor & Registered Proctor, ServSafe
  • Registered SQF Consultant, Safe Quality Foods Institute
  • Test Administrator & Registered Proctor, National Registry of Food Safety Professionals (NRFSP)
success stories

They trust us


Regulatory training is always daunting—learning the law, deciphering nuances and vague terms used within the body of the law—but Matt McClure with Avert took his time explaining the law’s intention and better describing the vague terminology in a manner both those new to food safety and those with process control experience could understand.  Matt’s ability to take long, convoluted legal statements and break them down to concise, user friendly nomenclature facilitated better understanding of the material for me, personally.  I found the PCHF Blended Course Part 2 to be a worthwhile review of material learned in the individual part 1 modules without being a complete re-read.  I remained engaged the entire day because Matt did an excellent job of not reading slides but discussing concepts in a way to solidify understanding of the requirements and drawing on his vast industry experience to better describe how they may apply, not just to the example in the module or the group exercise, but to our real world processes, as well.  Matt also moderated the group exercises in such a manner to permit free-thinking while expertly setting us back on track when our discussion strayed too far off the mark. My thanks to Avert/Matt McClure for making this class feel less like a lecture and more like a discussion.  Upon completing the class I feel prepared to tackle the FSPs I’ve inherited and, with fresh eyes and new understanding, I feel equipped to work with my team to improve them while reminding the team of the requirements of the PCHF rule, as well.  If you are new to food safety or have years of HACCP experience, Matt can still teach you a thing or two.

Concetta Dugan, Sunsweet
PCHF Blended Course

Matthew McClure was extremely knowledgeable on the PCQI content.  He went over the process steps in creating a food safety plan in great detail.  I am confident I will be able to take the information learned into my future and perform better as a PCQI. He kept the class engaged, answered our questions, and I would highly recommend his course for other students seeking this certification. Thank you for the quality leaning experience.

Cynthia Sanchez, North Star
PCHF Blended Course

Matt McClure is clearly very knowledgeable in the field, far beyond what is necessary for this course. As a former teacher, I admire his ability to consistently build up his students. He approached all questions and ponderings with a gentle but firm hand, either reinforcing understanding or redirecting toward a better path for understanding. Ample opportunity for breaks was provided as well as a plethora of time to work through issues, whether assigned workbook or questions, without allowing it to hinder progress on course material. I feel very lucky to have had the opportunity to learn from him, especially in the one on one setting. Thank you Matt!

Tim Brassfield, Cascade Wild Foods
Full 2.5 day PCHF Course

Matt did a tremendous job as an instructor.  It was obvious he has plenty of experience with this as his presentation skills were truly reflected in his presentation.  He took the time to answer any student questions and did his best to conversate and explain things, and not simply “answer” a question.  He gave numerous examples to help students better understand things and didn’t rush through any topics.

Alex Alvarado, Bama Companies
PCHF Blended Course

I took a lot away from this course thanks to Matt's ability to clearly communicate the nitty gritty technical FSPCA content in a way that was highly relevant.  Matt is clearly very knowledgeable in this area and did an awesome job answering my questions.  I would recommend for my colleagues to take this same course from Matt in the future!

Atsushi Maekawa, Semifreddi's
PCHF Blended Course

I worked personally with Matthew McClure for a few months of a HACCP audit. He's an extremely knowledgeable consultant. He helped us introduce new procedures and improve existing ones. Matt is highly professional, easy to communicate with, worked well with our team, and always took our availability into consideration. We appreciate the clear guidance he provided and can't thank him enough. I highly recommend Avert for anyone looking for food safety consulting.

Andres Molina, The Gourmet Cake Factory